20th October 2013 . Business Private Bits

Sunday Utterings: Supporting The Competition

I was on the way in to London last week when I read this tweet by a fellow planner:

“Sounds harsh but just cause someone planned their own wedding does not mean that they r now a professional wedding planner. That wd make every 1 1”

Now, aside from being a grammatical victim of Twitter’s 140-character limit (we’ve all been there), this statement bothered me. My first instinct (I’ll admit) was to take offence. Even though the Utterly Wow cogs were already whirring back in 2011 when I trained with the UKAWP, I didn’t officially launch the business until after my own wedding in May this year. Were they directing that tweet at me? Had I done something to offend this particular company?? Once I’d accepted it was more likely to be a swipe at the general competition rather than a personal attack, I was able to consider the sentiment behind the tweet more carefully and the reasons it really troubled me, and it is with the utmost respect to the company/person involved that I feel compelled to formulate some sort of response.

My overwhelming feeling towards this statement is that I just don’t agree with it. Why? Because- newsflash- anyone can become a wedding planner. Whether we like it or not, this is one of the few professions that does not require years of studying or relevant qualifications. Training is good, of course. Experience is even better. But whether the joy of planning your own wedding propelled you towards a change of career or you were creating timelines and negotiating contracts in the womb, anyone with the ambition and the necessary skill set can build a website, gain their first client and call themselves a ‘professional wedding planner’.


Perhaps if the tweeter had swapped the  word ‘professional’ for ‘experienced’ or ‘accomplished’, it wouldn’t have troubled me so. But I’m not entirely sure what the use of the word ‘professional’ was meant to mean. We’ve already established that you don’t need to have any specific qualifications to enter this industry, so what exactly makes a ‘professional’ wedding planner? Someone that appeals strictly to professionals? Or acts professionally in their conduct? Is getting paid to provide the services of your profession enough to qualify you as a professional? Or does one have to have worked in the industry for years, or gained membership to a mystical club for Planners Who Were Doing This Way Before They Were Engaged in order to be regarded so. Which is what the tweet above implied.

Everyone has to start somewhere, and I for one can’t think of a better basis for launching a career as a wedding planner than the planning of one’s own wedding. I shout about my own wedding in my portfolio because I am jolly proud of it, but more importantly, because I’m open about the fact that my business is relatively new and therefore it’s a valid way to show off my creativity and styling abilities.

Perhaps I’m reading too much in to this. Perhaps this was a perfectly justified tweet aimed at someone in particular who is pretending to have more experience than they actually have or is claiming other people’s weddings for their own. (It happens.) Perhaps the tweeter truly believes and stands by what he or she said, and of course they have every right to feel that way. But to me, this public statement was a little mean-spirited and, dare I say, unnecessary. This is an industry FULL of entrepreneurs and creatives whose own weddings have kickstarted new careers. Stationery designers, florists, photographers, cake makers… it happens across the board. A wedding can be an inspiring and life-changing event for many. We enter a new chapter of our lives once married, and it is only natural for a reevaluation of one’s career and future goals to happen at such a pivotal time. No-one should be begrudged for that, surely?


In general, the UK wedding industry is a hugely supportive one. Networking events, industry meet-ups, Facebook groups; if you have a new wedding-related business there are a whole host of ways to make friends within the industry and feel supported/valued. I attended the UKAWP Mix & Mingle night a couple of weeks ago which saw 60 wedding planners have a great time together on the Thames, and on Friday I met with a lovely planner who launched at a similar time to me to have lunch and compare notes. It would be very easy to feel threatened in situations like this but what would be the point in that? By supporting the ‘competition’ you have someone to recommend if an enquiry comes in for a date you can’t do, and vice versa.

As Kat from Rock N’ Roll Bride said very recently, A Little Bit of Competition Never Hurt Anybody. Competition shouldn’t be seen as a negative thing; it should be the stimulus to push yourself and your business and to keep the creative juices flowing. We cannot appeal to every bride and groom out there and nor should we try to. Embracing our uniqueness, knowing our target markets, trusting our instincts and abilities, and not comparing ourselves to others are surely better ways to grow our businesses than by poo-poohing others.  Or, instead of all the ramblings above, I could have just directed you to read Kat’s very eloquent post. It would have saved me an entire afternoon.


Sama xxx

Sama x

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2 Responses to “Sunday Utterings: Supporting The Competition”

  1. Bernadette Chapman

    I’ll keep my reply short, or at least will try! I think the reason why the UKAWP is so successful IS because we all help each other. Our members freelance for each other, share ideas , visit venues together and socialise. Frequently members will pitch for the same wedding, but there is never any animosity over who gets the booking. We try hard to reiterate planners don’t have to be jealous, back stabbing or cloak and dagger about their business. It can be lonely working for yourself as a planner, sat at the computer for hours on end.

    But back to the original tweet, I can sort of understand what the tweeter was trying to say. There ARE a lot of brides who get married then decide to be a planner. For some its a pipe dream, for others they quickly design a website and upload it – after all they have already planned a wedding, they know everything – right? Then they wonder why they aren’t getting the enquiries or bookings.

    And then there are those that are serious (like you), they research, they educate themselves on weddings (not just through courses but books, blogs, workshops, magazines). They think seriously about the type of planner they want to be and what type of bride they want to work with. They hire a designer for their branding and website. They network, they use social media effectively – in short they are successful. With any business you have to do your research and business plan, simply being recently married isn’t enough on its own (which I know you appreciate!). It does amaze me how many people think they can launch a business (any business) without a proper plan in place.

    I always say wedding planning isn’ t rocket science, you don’t need a qualification, you’re not going to operate on someone. You’re planning a wedding. What you need is common sense, business acumen, a sense of style, personality etc http://www.ukawp.com/blog/?s=skills

    errmm yeah not such a short comment, on my soap box as usual, can’t help being passionate I guess?! Better stop now….

    • theutterblog

      You’re passionate and wise, as always Bernadette! The UKAWP course taught me so much- but most importantly it gave me the motivation and encouragement to go for what I thought was just a pipe dream, and make it a success! Well, it’s on it’s way anyway… Thanks for commenting 🙂 xx


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