Design-led weddings with heart

Typically our clients want a romantic, heartfelt ceremony with as many laughs as there are tears; superb quality food and drink served informally and enjoyed in abundance; an impeccably styled setting that is both understated and dynamic; and a dance floor that is full from beginning to end, often in to the early hours. We will work in close collaboration with you to produce a wedding that encompasses all the above and more, whilst guiding you through a planning process that is both effortless and enjoyable.

As wedding planners we are knowledgeable, calm, efficient and approachable. We love getting to know our clients, and believe that listening to your story and understanding exactly what makes you tick is key to creating a day that is original, authentic, and most importantly, fun. We take on a select number of events per year; the majority of which are blank canvas weddings and all of which are one of a kind.

What is a blank canvas wedding?

Great question. A blank canvas wedding is one that is often (but not always) held at a dry hire venue or somewhere that offers a large amount of flexibility when it comes to choosing suppliers and styling the space. We love them because they offer the freedom to create a truly distinctive and personal celebration; to handpick the best possible suppliers for the brief and budget; and to get dynamic with design. The rewards for both client and planner when the day comes together are immense.

Of course, we are not limited to dry hire venues only. We have worked at some incredible venues that have an events team, in-house caterers and/or furniture already included in the hire fee but still offer design flexibility. If you share our wedding philosophy and you’d like a creative planner who will invest in your day wholeheartedly, then do get in touch. We’d love to work with you.


I’m Sama- Owner and Director of Utterly Wow Wedding Planning & Design

I don’t have the typical corporate or event background that many wedding planners boast but I have always wanted to work for myself. My background is purely creative: I was a working actress through my early 20s before I fell in love, started planning a hypothetical wedding, and realised that in wedding planning there was a vocation that suited my passions, proficiency and eye for design more.

Utterly Wow Wedding Planning & Design was founded in 2013 as a result of this realisation and has grown steadily over the last seven years. Every day I get a genuine thrill from providing a service that is so personal, so varied and so important. Many of my clients become and remain firm friends, and I’m grateful to meet and work with such lovely, interesting, trusting couples.

As a boutique wedding planning company, all planning and design work is done by myself and I will work closely with you throughout the planning process. In addition, I have a small pool of trusted and experienced planners/freelancers who I regularly call upon to assist at weddings and larger-scale events.

In 2018 Utterly Wow won the coveted TWIA Wedding Planner of The Year for the South East. I’m extremely proud to deliver a highly successful, dedicated and personal UK wedding planning service.

What else about me?

I’m a free-spirited soul with an affinity for California who married a traditionalist with a dislike of travelling. We have two beautiful sons called Frank and Charlie who feature heavily in my Instagram Stories, for which I make no apologies. I work from home; mainly at my dining room table but occasionally in my office upstairs. I drink Yorkshire Gold tea and ice-cold dry white wine. I have never felt more beautiful than on my wedding day. Nor as ridiculously happy as when celebrating with all of our favourite people in the same room at the same time. It’s a unique and utterly wow feeling. See what I did there?

Follow @utterlywow on Instagram for more